Market Research and Consumer Insights in the AI Era: Data, Digital Twins and Automation

Course overview

This forward-looking course shows how artificial intelligence, data analytics, digital twins, automation and generative AI tools are reshaping Market Research and Consumer Insights. Participants explore proven use cases, the data foundations they require and the practical steps to move from pilot to value.

The course ends with each participant drafting a digital roadmap and business case for their own organisation.

Learning objectives

• Map where AI and digital technologies add value in Market Research and Consumer Insights
• Understand the data, sensors and platforms required
• Evaluate machine-learning, digital-twin and generative-AI use cases
• Manage the risks, ethics and change management involved
• Build a practical digital roadmap and business case

Who should attend

Sales and marketing managers, account managers, brand, digital and customer-experience teams.

Daily outline

1. Day 1The digital landscape of Market Research and Consumer Insights
2. Day 2Data foundations: sensors, platforms and data quality
3. Day 3AI and machine-learning use cases
4. Day 4Digital twins, automation and generative AI tools
5. Day 5Building the roadmap and business case

Training methodology

Interactive instructor-led sessions, worked examples, group exercises, real case studies, daily quizzes and pre/post assessments. Online sessions run live with the instructor, with recordings and digital materials.

Certificate: ITQAN Global Training certificate of completion for participants who meet attendance requirements and pass the assessment.

Dates and venues 2027–2030

Need other dates or another city? We run this course on demand for groups, anywhere in the world. Corporate & Custom →