Advanced Diploma in Strategic Marketing

Course overview

This ten-day advanced diploma takes participants from first principles to confident, independent application of Strategic Marketing. Week one builds the technical foundation and standards; week two moves to advanced methods, risk, quality and digital tools, ending with an integrated group project.

The programme suits professionals who want a structured, in-depth qualification and a portfolio of applied work they can use in their organisation.

Learning objectives

• Master the full body of knowledge of Strategic Marketing
• Apply standards, regulations and codes in real projects
• Carry out calculations, analysis and design checks independently
• Integrate risk, quality and safety considerations
• Use modern digital tools and emerging practice
• Deliver an applied project with measurable outcomes

Who should attend

Sales and marketing managers, account managers, brand, digital and customer-experience teams.

Daily outline

1. Day 1Foundations of Strategic Marketing
2. Day 2Standards, regulations and terminology
3. Day 3Core techniques and tools
4. Day 4Data, calculations and analysis
5. Day 5Week-one workshop and progress assessment
6. Day 6Advanced methods and design considerations
7. Day 7Risk, quality and safety aspects
8. Day 8Digital tools and emerging practice
9. Day 9Integrated case study and group project
10. Day 10Project presentations, final exam and certification

Training methodology

Interactive instructor-led sessions, worked examples, group exercises, real case studies, daily quizzes and pre/post assessments. Online sessions run live with the instructor, with recordings and digital materials.

Certificate: ITQAN Global Training certificate of completion for participants who meet attendance requirements and pass the assessment.

Dates and venues 2027–2030

Need other dates or another city? We run this course on demand for groups, anywhere in the world. Corporate & Custom →