ITQAN Certified CRM Strategy Expert

Course overview

An intensive ten-day specialist programme for professionals who want to be recognised as the go-to expert in CRM Strategy within their organisation. It combines an in-depth body of knowledge, applied labs and structured assessment.

Participants who pass the final specialist examination and portfolio review receive the ITQAN Certified Expert certificate.

Learning objectives

• Demonstrate expert-level knowledge of CRM Strategy
• Apply advanced methods in practical labs
• Verify, document and audit work to recognised standards
• Lead improvement initiatives and coach colleagues
• Pass the ITQAN specialist examination and portfolio review

Who should attend

Sales and marketing managers, account managers, brand, digital and customer-experience teams.

Daily outline

1. Day 1Body of knowledge and competency framework
2. Day 2Principles and standards in depth
3. Day 3Applied methods – part 1
4. Day 4Applied methods – part 2
5. Day 5Practical lab and mid-programme assessment
6. Day 6Specialist topics and advanced scenarios
7. Day 7Inspection, verification and documentation
8. Day 8Leading improvement and managing performance
9. Day 9Capstone case study
10. Day 10Specialist examination and portfolio review

Training methodology

Interactive instructor-led sessions, worked examples, group exercises, real case studies, daily quizzes and pre/post assessments. Online sessions run live with the instructor, with recordings and digital materials.

Certificate: ITQAN Global Training certificate of completion for participants who meet attendance requirements and pass the assessment.

Dates and venues 2027–2030

Need other dates or another city? We run this course on demand for groups, anywhere in the world. Corporate & Custom →